MOBILE, AL (March 11, 2015) – TodaysHomeowner.com, the destination site for home enthusiasts, offers its visitors thousands of on-demand articles, step-by-step videos, demonstrations, question & answer sections, seasonal “to-do” lists and more. As the digital platform of National Home Improvement Expert Danny Lipford, TodaysHomeowner.com continues to chart exponential growth with a 400% increase in unique visitor traffic during the past year. The website set new records during the month of February hitting over 1 million unique visitors and over 1.5 million page views.
Danny Lipford, President and media personality of the Today’s Homeowner brand, attributes the site’s traffic increase to the depth and breadth of its content, and its ability to meet “real-time” consumer needs. Lipford points out that the recent icy weather ushered in by Winter Storm Octavia drove 100,000 visitors to TodaysHomeowner.com to read an article on thawing frozen pipes. “Consumers know that they can get the reliable information they need to tackle projects and take care of their homes on TodaysHomeowner.com 24 hours a day, seven days a week,” says Lipford.
Since the site went live in 2006, 1,500 articles and 2,500 videos have been added to provide education and information on virtually any topic having to do with the home. Lipford comments, “We’ve focused on offering credible, relevant and easy-to-understand content for homeowners from day one. Quality information never goes out of style.” In addition to the live website, consumers can opt to receive a monthly newsletter with Danny’s seasonal advice on maintenance, special projects, and money-saving tips for homeowners.
TodaysHomeowner.com is the digital arm of Danny Lipford’s National Home Improvement Brand. The brand also includes Danny’s Emmy-nominated television show, Today’s Homeowner with Danny Lipford, airing on over 214 stations across the country and reaching 1.5 million viewers each week, his weekly syndicated radio show by the same name, airing on 100 stations across the U.S., and the Telly award-winning web series, Checking In With Chelsea.
As a contractor for 36 years, Danny Lipford is one of the most respected and sought-after names in the home improvement industry today. He has made more than 160 national television appearances on shows such as Rachael Ray, LIVE with Regis & Kelly, CNN’s Your Bottom Line, CBS’s The Early Show and This Morning, and is a regular on Fox Business Channel’s The Willis Report. Lipford has been the home improvement expert for The Weather Channel for over a decade, a longtime contributor to Better Homes & Gardens Magazine and BHG.com, and is a source for hundreds of other popular magazines and websites each year.
Today’s Homeowner Media
Stephanie Greenwood, Public Relations Manager
Office: (251) 478-3345 x110 Mobile: (251) 401-7535