“I believe it all comes down to trust and good information,” Danny Lipford says of his show’s success. “We hear from our devoted audience daily how much they love the practical, straightforward way we approach home improvement, and how they feel empowered and inspired to tackle projects of their own with our advice.”
MOBILE, ALABAMA (February 5, 2018) — According to Nielsen’s most recent ratings (November 2018), “Today’s Homeowner with Danny Lipford” has set a brand new record for weekly viewers — reaching its largest audience in the show’s 21-season history.
1.93 million people are tuning in to watch the popular half-hour home improvement show every week. This number exceeds the previous 1.9 million weekly viewers record set in May 2018, and keeps the show on a steady upward trend.
Since 2011, “Today’s Homeowner” TV has seen 78% overall audience growth. With the show broadcasting weekly on 214 stations and covering 91% of the country, Home Improvement Expert and show host, Danny Lipford, anticipates that growth trend will continue.
“The direction of ‘Today’s Homeowner’ has never felt better,” says Lipford. “I believe it all comes down to trust and good information. We hear from our devoted audience daily how much they love the practical, straightforward way we approach home improvement, and how they feel empowered and inspired to tackle projects of their own with our advice. The addition of my daughter, Chelsea Lipford Wolf, as co-host, combined with the show’s longevity and trusted reputation in the market continues to bring us new viewers, and a loyal audience we are honored to serve for many years to come.”
In addition to its U.S. distribution, “Today’s Homeowner” gained international clearance in Canada in 2018. The show airs on The Rural Channel network, making it available to an additional 1 million Canadian viewers. Amazon’s Prime Video is also a partner for “Today’s Homeowner” Television, offering on-demand streaming for past seasons of the show at TodaysHomeowner.com/Amazon.
Each week on “Today’s Homeowner,” Lipford and his co-host and daughter, Chelsea Lipford Wolf, tackle repair and improvement projects alongside real homeowners. The father-daughter team teaches new techniques, shares step-by-step project information and delivers home maintenance advice to millions. In addition, the show includes regular segments for “Simple Solutions,” which offers clever tips and hints, and “Best New Products,” which highlights innovative tools on the market.
About Today’s Homeowner Media
Today’s Homeowner is a trusted home improvement authority delivering fresh, original, practical advice to consumers across diverse media platforms including the top-rated, nationally syndicated “Today’s Homeowner” television show, now in its 21st season, and its radio counterpart, the nationally syndicated Today’s Homeowner Radio Show.
Additionally, the media brand hosts the top home enthusiast destination website, TodaysHomeowner.com, drawing more than 2 million monthly visitors, the weekly Today’s Homeowner Podcast, robust social media channels and the award-winning lifestyle blog and web series, ”Checking In With Chelsea.” 3 Echoes Productions, the professional production arm of the brand, serves an impressive national clientele with expert video services.
Host and founder of the brand, Danny Lipford, is among the most sought-after home improvement experts in the country.
The seasoned remodeling contractor and media personality served as the home improvement expert for CBS’s “The Early Show” and The Weather Channel for over a decade and has made more than 190 national television appearances on “FOX & Friends,” “Inside Edition,” “Morning Express with Robin Meade,” FOX Business Channel, “Rachael Ray” and more.
He travels the country making appearances as a brand ambassador and spokesperson, and contributes expertise to hundreds of popular magazines and online media outlets each year.
