Cathy Whelan

Cathy Whelan has joined Today’s Homeowner Media as its Midwest Sales Director.

MOBILE, ALABAMA (June 27, 2019) – Today’s Homeowner Media, now in its 21st year, is pleased to announce its new Midwest Sales Director, Cathy Whelan. With steady growth across its 8 media platforms, the veteran home improvement brand has expanded its staff with 6 new employees during the past 9 months. Whelan is the team’s latest member.

“I’m very happy to have Cathy on board to handle our very important Midwest territory,” says Danny Lipford, President and Host of Today’s Homeowner Media. “Her vast experience in consultative selling and creating multimedia integrated programs makes her a perfect fit for the direction my company is heading.”

As Midwest Sales Director, Whelan will work with clients to create custom solutions for their marketing objectives and relevant content for our audience. She officially joined the team June 25 and has been reviewing brand operations and planning strategy for 2019-2020.

“I’m excited to join the Today’s Homeowner team to expand our relationships in the Midwest,” said Whelan. “Since the brand has so many platforms, it will be easy to create the perfect advertising options for our clients.”

Whelan is an experienced sales professional with an entrepreneurial spirit. She’s received several awards for her work as Integrated Brands Director at Hearst Magazines, and is co-owner of a long-running trade magazine. She holds a Bachelor of Arts degree from Lawrence University and resides in Chicago with her family.

She may be contacted at (708) 466-6083, and

About Today’s Homeowner Media

Today’s Homeowner is a trusted home improvement authority delivering fresh, original, practical advice to consumers across diverse media platforms including the top-rated, nationally syndicated Today’s Homeowner television show, now in its 21st season and its radio counterpart, the nationally syndicated Today’s Homeowner Radio Show.

Additionally, the media brand hosts the top home enthusiast destination website,, drawing more than 2 million monthly visitors, robust social media channels and the award-winning lifestyle blog and web series, ”Checking In With Chelsea”.

3 Echoes Productions, the professional production arm of the brand, serves an impressive national clientele with expert video services.

Host and founder of the brand, Danny Lipford, is among the most sought-after home improvement experts in the country.

The seasoned remodeling contractor and media personality served as the home improvement expert for CBS’s The Early Show and The Weather Channel for over a decade and has made more than 180 national television appearances on FOX&Friends, Inside Edition, Morning Express with Robin Meade, FOX Business Channel, Rachael Ray and more.

He travels the country making appearances as a brand ambassador and spokesperson, and contributes expertise to hundreds of popular magazines and online media outlets each year.