Mobile, AL (June 4, 2020) — Danny Lipford’s Emmy-nominated, nationally syndicated television show, “Today’s Homeowner,” has joined the Crackle family of on-demand video content as an exclusive AVOD release. The popular television series, now in its 22nd season, leads the way for Crackle’s entry into the home improvement genre as its first DIY series on the platform.
With its debut on Crackle, past seasons of “Today’s Homeowner” TV will be available to an additional 26+ million registered users. More consumers than ever are opting to “cut the cord” and diversify their media consumption. Today’s Homeowner is responding to the changing habits of viewers and DIY enthusiasts through this partnership with Crackle – delivering an on-demand, convenient viewing option for homeowners seeking quality and entertaining home improvement advice.
“Home improvement is always in style. My team and I are thrilled to partner with Crackle and lead their expansion into DIY and home improvement content. In my experience, people crave good, solid, trustworthy information — and that’s exactly what we’ve provided at Today’s Homeowner for over 20 years. We can’t wait to introduce the Crackle audience to our realistic and fun approach to home improvement!”
— Danny Lipford
Crackle is free to use and offers full-length movies, TV shows and original programming. Users can access episodes for free online at Crackle.com or via the Crackle app on any connected device, including TVs, mobile devices, set-top boxes and video game consoles.
Crackle viewers tuning in to “Today’s Homeowner” will get fresh, trusted, practical advice to help maintain and improve their homes. The half-hour home improvement show follows father-daughter host team Danny Lipford and Chelsea Lipford Wolf, as they work with real homeowners to tackle projects and share the successes and lessons learned along the way. Weekly featured segments include “Simple Solutions,” which offers clever tips and hacks to solve common problems in the home, and “Best New Products,” which shows off the latest-and-greatest home improvement tools and gadgets.
Working as the exclusive father-daughter host team for syndicated home improvement TV in the U.S., Lipford and Wolf have a natural energy and on-camera camaraderie viewers love. Their lighthearted humor and practical joking keep the audience entertained as they inspire and empower audience members. With Lipford’s 40+ year remodeling career, combined with Wolf’s eye for upcycling and creative design, Crackle viewers will leave each episode with information they can immediately put to use in their own homes.
About Today’s Homeowner Media
Today’s Homeowner is a trusted home improvement authority delivering fresh, original, practical advice to consumers across diverse media platforms including the top-rated, nationally syndicated “Today’s Homeowner” television show, now in its 22nd season, and its radio counterpart, the nationally syndicated “Today’s Homeowner” radio show.
Additionally, the media brand hosts the top home enthusiast destination website, TodaysHomeowner.com, the weekly “Today’s Homeowner” Podcast, robust social media channels and the award-winning lifestyle blog and web series, ”Checking In With Chelsea.” 3 Echoes Productions, the professional production arm of the brand, serves an impressive national clientele with expert video services.
Host and founder of the brand, Danny Lipford, is among the most sought-after home improvement experts in the country.
The seasoned remodeling contractor and media personality served as the home improvement expert for CBS’s “The Early Show” and The Weather Channel for over a decade and has made more than 200 national television appearances on “FOX & Friends,” “Inside Edition,” “Morning Express with Robin Meade,” FOX Business Channel, “Rachael Ray” and more.
He travels the country making appearances as a brand ambassador and spokesperson and contributes expertise to hundreds of popular magazines and online media outlets each year.
About Crackle Plus, a Chicken Soup for the Soul Company
Crackle Plus owns and operates ad-supported VOD networks Crackle and Popcornflix and garners 50 million streams of its movies and TV shows per month, making it one of the largest AVOD streaming platforms in the U.S. Crackle Plus has over 78,000 hours of content available across all its networks, and premieres at least one original and one exclusive program each month, differentiating it from other AVODs.
Chicken Soup for the Soul Entertainment, Inc. (Nasdaq: CSSE) owns a majority stake in the company formed with Sony Pictures Television. Chicken Soup for the Soul Entertainment also acquires and distributes video content through its Screen Media subsidiary and produces original long and short-form content through Landmark Studio Group, its Chicken Soup for the Soul Originals division and APlus.com.
Chicken Soup for the Soul Entertainment is a subsidiary of Chicken Soup for the Soul, LLC, which publishes the famous book series and produces super-premium pet food under the Chicken Soup for the Soul brand name.
