Caroline Edmondson, public relations manager at Today's Homeowner
Caroline Edmondson joins Today’s Homeowner Media’s staff as the company’s Public Relations Manager.

MOBILE, ALABAMA (May 20, 2021) — Today’s Homeowner Media is pleased to announce the newest addition to its team, Caroline Edmondson. She joins Today’s Homeowner as Public Relations Manager and will lead the brand’s efforts in communicating its core mission of providing quality, trusted home improvement advice to consumers.

President and host of Today’s Homeowner Media, Danny Lipford, welcomes Ms. Edmondson to this new position in his company.

“As a result of the pandemic, home improvement is more popular now than ever before.

With more and more media outlets reopening and inviting guests back in their studios, the timing of this role is perfect.

I am excited to add another valuable member to our team to help reach more homeowners with advice, inspiration, and DIY know-how.”

Danny Lipford

As Public Relations Manager, Edmondson will be in charge of developing and executing a national media strategy, cultivating relationships with our trusted affiliates and media contacts, and managing all media inquiries for the Today’s Homeowner brand.

An honors graduate from The University of Alabama, Edmondson holds a Bachelor of Arts in English and Creative Writing. She comes to us from Mobile’s premier women’s lifestyle and fashion publication, ACCESS Magazine, where she served as Editor. Her inside knowledge of the print and digital media industry will prove a valuable asset to her success in this role.

“I am extremely grateful to begin this new chapter with Today’s Homeowner Media. Danny Lipford and Chelsea Lipford Wolf have cultivated many long-lasting media relationships over the years. I am looking forward to nurturing these partnerships while simultaneously creating new ones.”

Caroline Edmondson

Edmondson may be contacted at (251) 581-4004, and

About Today’s Homeowner Media

Today’s Homeowner is a trusted home improvement authority delivering fresh, original, practical advice to consumers across diverse media platforms including the top-rated, nationally syndicated “Today’s Homeowner” television show, now in its 23rd season, and its radio counterpart, the nationally syndicated “Today’s Homeowner” radio show.

Additionally, the media brand hosts the top home enthusiast destination website,, the weekly “Today’s Homeowner” Podcast, robust social media channels and the award-winning lifestyle blog and web series, ”Checking In With Chelsea.”

 3 Echoes Productions, the professional production arm of the brand, serves an impressive national clientele with expert video services.

Host and founder of the brand, Danny Lipford, is among the most respected and sought-after home improvement experts in the country. With over 200 national television appearances, Lipford travels the country as a brand ambassador and spokesperson and contributes his trusted expertise to popular broadcast, print and digital media outlets each year.