For Immediate Release

MOBILE, Ala. (July 19, 2022)—Today’s Homeowner Media, owned by national home improvement expert Danny Lipford, is pleased to announce a major expansion of its audio content. The brand’s “Tips for Today’s Homeowner” radio vignettes now air on 450 radio stations throughout the U.S. 

“Tips for Today’s Homeowner” radio vignettes—hosted by Danny Lipford, one of today’s most trusted and sought-after home improvement experts—have grown rapidly during the second quarter with the addition of 22 new stations.

These 90-second vignettes feature Lipford’s best seasonal tips for the home and clever advice in a short, easy-to-use format perfect for both music and talk format stations.

​​“These Tips/vignettes are extremely popular; they are short, concise and take up very little inventory. Many of our affiliate stations utilize them to generate a lucrative source of revenue when pairing a local advertiser or sponsor to one of the adjacencies,” says Scott Basilotta, VP of TV/Radio Distribution for “Today’s Homeowner.”

Lipford and his team have strategically expanded the vignettes’ footprint over the last six months, which has resulted in more iHeartMedia, Cumulus Media, Townsquare Media and Alpha Media USA stations joining.

The company expects to reach the 500 mark by the end of the year, if not sooner.

“We’re proud and excited to see the ‘Tips for Today’s Homeowner’ radio vignettes performing so well. Our team averages 10-12 new radio affiliates a month—increasing our ability to provide trusted, practical home improvement advice for listeners while helping our station affiliates expand their offerings,” said Danny Lipford, President and Host of nationally syndicated Today’s Homeowner media platforms.

Today’s Homeowner Media offers two radio properties, the long-form “Today’s Homeowner” radio show—airing on 360+ stations—and the short-form “Tips for Today’s Homeowner.” Both properties position stations to increase listeners and drive additional revenue in the multi-billion-dollar home improvement industry. 

  1. The Today’s Homeowner with Danny Lipford Radio Show is a 100% barter, two-hour talk format call-in home improvement show. Each hour is independent of the other, allowing great flexibility for a station’s needs. The show is delivered through FTP download or satellite. Click here for samples.
  2. Tips for Today’s Homeowner are 90-second vignettes that include 60 seconds of content with a 30-second embedded commercial. 250 TIPS are produced each year. Click here for samples.