For Immediate Release

MOBILE, Ala. (September 01, 2022)—Today’s Homeowner Media, America’s top home improvement media brand, is delighted to welcome Scott McRoberts as Midwest Sales Director. Scott brings over 20 years of experience in the advertising/sales industry and will be responsible for growing the brand’s presence in the Midwest while creating innovative solutions for our partners.

“I am thrilled to have Scott join the team,” said Danny Lipford, President and Host of Today’s Homeowner Media. “We provide our partners with custom advertising solutions to meet their goals and connect them with our highly qualified audience of homeowners. Our partners will benefit from Scott’s experience providing innovative solutions and his collaborative style.”

Today’s Homeowner Media caters to U.S.-based home improvement brands seeking to reach in-market DIY consumers. Scott’s passion for home improvement and his vast experience building impactful media partnerships align well with the brand’s vision for expansive growth.

“As the son of a commercial and residential real estate builder, Today’s Homeowner Media combines my two passions: the building industry and the love of developing successful, creative partnerships,” says McRoberts. “I look forward to serving as the Midwest Sales Director and working with our partners to create solutions that best fit their needs”

Scott may be contacted at (847) 877-0824, and

About Today’s Homeowner Media

Today’s Homeowner is a trusted home improvement authority delivering fresh, practical advice to consumers across diverse media platforms including the top-rated, nationally syndicated “Today’s Homeowner” television show, now in its 24th season, and its radio counterpart, the nationally syndicated “Today’s Homeowner Radio Show,” airing on 360+ stations. The Emmy-nominated “Today’s Homeowner” television show airs in 92% of the U.S., reaches 2+ million weekly viewers, and is the second-longest-running home improvement TV show in the nation.

The media brand hosts the top home enthusiast destination website,, the weekly “Today’s Homeowner Podcast,” robust social media channels and the award-winning lifestyle blog and web series, Checking In With Chelsea.” 3 Echoes Content Studio creates multimedia content strategy and assets for Today’s Homeowner Media and national clientele.

Host and founder of the brand, Danny Lipford, is among the most respected and sought-after home improvement experts in the country. With over 200 national television appearances, Lipford travels the country as a brand ambassador and spokesperson and contributes his trusted expertise to popular broadcast, print and digital media.

Contact: Today’s Homeowner Media

Karmen Baker, PR and Marketing Manager

Office: (251) 478-3345 x118