For Immediate Release

MOBILE, Ala. (February 1, 2022) —Danny Lipford, President of Today’s Homeowner Media, is pleased to debut a brand new national commercial highlighting tourism in Mobile. AL.

National Home Improvement expert and resident of Mobile, AL, Danny Lipford, announced a gift of $250,000 in media assets and advertising inventory to aid the City of Mobile’s tourism efforts during the Mobile City Council Meeting on March 15, 2022. The comprehensive media package presented to Mayor Sandy Stimpson, city officials and tourism representatives will build national awareness around the benefits of visiting Mobile and promote economic growth within the community.

Lipford moved to Mobile in 1975 to attend the University of South Alabama. He started his remodeling business, Lipford Construction, in 1978. In 1988 he started a local cable access TV show to promote his business and it grew to what is now a nationally recognized and award-winning media company, Today’s Homeowner.

Danny has always been involved in the community and has produced over 500 episodes of Today’s Homeowner TV in the Mobile area. This extensive media gift is part of the 25th season celebration and amplifies his effort to promote the city which has been his home for over 40 years.

The media gift includes:

  • Production of a 30-second national broadcast-quality TV commercial touting the benefits of visiting Mobile.
  • National TV ad inventory airing at least 30 times on “Today’s Homeowner with Danny Lipford” TV show, reaching 2+ million viewers each week.
  • Production of two 30-second radio commercials.
  • National radio inventory airing a minimum of 52 times on the “Today’s Homeowner with Danny Lipford” radio show, reaching 362,000+ listeners each week.
  • Video and audio assets provided to the City of Mobile for additional promotional use.
  • At least 16 episodes of “Today’s Homeowner with Danny Lipford” TV show will be filmed in Mobile during its 25th season. Danny will mention the location in the majority of these shows.

The :30 television commercial–shot and produced by Lipford’s full-service content studio, 3 Echoes–features scenes of the nationally syndicated home improvement TV show duo, Danny Lipford and Chelsea Lipford Wolf, taking viewers on a tour of the city’s unique culture and offerings, from must-visit sites to its authentic experiences.

“I am thrilled to announce the launch of our new tourism commercial which showcases all the wonderful attractions our city has to offer,” states Danny Lipford. “3 Echoes Content Studio spearheaded the project with such passion and was able to capture some great footage to shed light on what makes Mobile, AL a destination spot. I can’t wait to share it with our audience!”

The TV commercial will debut in the Today’s Homeowner TV show the week of 1/30. Locals can watch on WKRG Saturday, February 4, 2023, at 6:30 p.m. CT.

The two :30 radio commercials began airing weekly on the “Today’s Homeowner with Danny Lipford” radio show May 2022 and have surpassed 12 million impressions nationwide. Click here to listen.

Today’s Homeowner Media is excited to leverage the reach and power of its nationally syndicated TV and Radio show to drive a national conversation around the vibrant city and to work closely with local partners, the City of Mobile and Visit Mobile, as it creates, shares and amplifies the content surrounding the benefits of visiting the city.

About 3 Echoes

3 Echoes Content Studio, a division of Today’s Homeowner Media, is an independent agency of skilled, multimedia professionals who spark ideas, develop strategy and create content that connects with consumers and helps to grow brands and business.

About Today’s Homeowner Media

Today’s Homeowner is a trusted home improvement authority delivering fresh, original, practical advice to consumers across diverse media platforms including the top-rated, nationally syndicated “Today’s Homeowner” television show, now in its 25th season, and its radio counterpart, the nationally syndicated “Today’s Homeowner” radio show.

Additionally, the media brand hosts the top home enthusiast destination website,, the weekly “Today’s Homeowner” Podcast, robust social media channels and the award-winning lifestyle blog and web series, ”Checking In With Chelsea.” 3 Echoes Content Studio creates multi-media content strategy and assets for Today’s Homeowner Media as well as an impressive national clientele.

Host and founder of the brand, Danny Lipford, is among the most respected and sought-after home improvement experts in the country. With over 200 national television appearances, Lipford travels the country as a brand ambassador and spokesperson and contributes his trusted expertise to popular broadcast, print and digital media outlets each year.

Contact: Today’s Homeowner Media

Karmen Baker, PR and Marketing Manager

Office: (251) 478-3345 x118